Mobile OSRP Masthead Redesign—Balancing Visual Appeal, Performance, and Accessibility
The project was focused on modernizing the mobile search experience through a UI refresh and the implementation of a dynamic color extraction system for OSRP (Organized Search Result Page) mastheads.
This system needed to enhance visual appeal while maintaining high performance and accessibility. This initiative evolved into a broader effort— creating a Search-wide color palette and framework that could be leveraged across Google Search.
Role
Visual Design
Tools
Sketch, Color Contrast Analyzer
Platform
Google Search Mobile
Client
Google
Year
2019
Team
3 Visual Designers, 1 UX Researcher, 3 Engineers
The Problem
Unifying 1P and 3P content: UI elements did not meet the necessary AA A11Y standards, which compromised the experience for users who rely on high-contrast visuals.
Outdated Aesthetics: Search was beginning to show its age, lacking the modern visual appeal that users expect from a leading tech product.
Unifying 1P and 3P content: UI elements did not meet the necessary AA A11Y standards, which compromised the experience for users who rely on high-contrast visuals.
Accessibility Deficiencies: UI elements did not meet the necessary AA A11Y standards, which compromised the experience for users who rely on high-contrast visuals.
Outdated Aesthetics: Search was beginning to show its age, lacking the modern visual appeal that users expect from a leading tech product.